PUBLIC ATTITUDE AND PERCEPTION TOWARDS BIOTECHNOLOGY - A CASE STUDY OF BHUBANESWAR CITYUJJAL KUMAR BHATTA AND BHARAT BHUSAN PATNAIKAbstract Modern biotechnology is viewed by many as the frontier of next revolution with enormous social and economic consequences. But it has been frequently classified as a complex emerging issue that exhibits salience combined with limited knowledge on part of the public. The purpose of this study is to improve the understanding and acceptance of biotechnology by collecting credible and public based information, thereby communicating the information through variety of channels. The major objective was to study the image of biotechnology in the city of Bhubaneswar providing inputs towards public relation to biotechnology and to examine perception and acceptance of biotechnology among diverse groups by modeling their views about the potential of biotechnology to improve the quality of human life. In this regard a survey was carried out on 300 respondents from various interest groups such as students, professionals and farmers in and around the capital city. Results of the survey have confirmed that public attitude towards modern biotechnology should be seen as a multi-faceted / multi dimensional process. The study also stated that approval of biotechnological expertise for use in plants, animals, medicine and environments are influenced by socio-economic characteristics, education and scientific knowledge. Results also indicate that the public in the city of Bhubaneswar are generally optimistic about the potential of biotechnology to enhance the quality of human life and are broadly supportive of this technology use in plants. Researchers, Policy makers and industries should work in collaboration to promote public trust and confidence in modern biotechnological application.
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