AN EMPIRICAL STUDY ON GREEN MARKETING TRENDS IN BANGALORE CITYH.S. ADITHYAAbstract Green marketing is the marketing of products that are presumed to be environmentally safe. Marketing products and services based on environmental factors or awareness. Companies involved in green marketing make decisions relating to the entire process of the companys products, such as methods of processing, packaging and distribution. Green marketing can appeal to a wide variety of these issues: an item can save water, reduce greenhouse gas emissions, cut toxic pollution, clean indoor air and be easily recyclable. When put side by side with the competition, the more environmental marketing claims your product or service can make, the more likely it is the consumer will select it, provided the price point is not too much higher than the alternative. Studying the trends can give a guide to the manufacturer to concentrate on those areas to gain new consumers for their Green products. Making the right green product is not the end in itself it is to be informed through proper channel and using the right aid that may attract the consumers. The success of any Green product lies with this aspect. And finally the researcher has found the ways to improve the consumer appeal for Green products. Customer education and aggressive marketing is necessary. Green power marketers have offered a range of products to appeal to customers with varying price sensitivities and resource preferences.
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