Renu, Anita Rani, Manisha Gahlot and Shefali Massey
Abstract
As we know that apparel/clothing comes into the basic needs of the human being according to maslowâs hierarchy of needs. As human beings, we consume a lot of goods and apparel products are also a part of this. Each product harms the environment at every stage of the life cycle of a product. And apparel industry comes under the biggest polluting industry in the world. Consumers should be concerned towards the hazardous issues related to product manufacturing and production. The product life cycle assessment by human beings during consumption (buying, using, caring and disposing off) is very important. The present study was focused on youth consumersâ awareness level on the different aspects in sustainable apparel consumption. The study was conducted in the 7 State Agricultural Universities of North India and 280 respondents of PG (Post-Graduate) level were selected. The male and female respondents were equal in the sample of the research study. The data was collected by the survey method and the questionnaire was used as a tool for data collection. The collected data was analysed through the SPSS Software by applying descriptive statistical tools. The awareness among university students was found medium to high level towards the sustainable practices in production and consumption of apparels. The result showed a significant difference in awareness among male and female students and it was also found that the independent variables like personal, family and economic variables affect the awareness.