P. RAJENDRAN, R. SARADHAMANI, P. VIKRAMAN, J. KAVITHA, S.V. SARAVANAN AND M. VARATHARAJ
Abstract
This Paper addresses that most large companies have been adopting some form of Research and Development (R&D) activities. A survey of executives belongs to technology-intensive (T-I) industries in India showed that R&D was the most important key category for investment. In many cases, the implementation of an R&D activity was a long and expensive ordeal that involved extensive restructuring of businesses and reengineering of processes. While the potential benefits of R&D have been extolled frequently and much has been written about individual company experiences, only limited evidence has been produced that implementation of R&D does, on average, lead to enhanced performance. Several research studies have validated that research and innovation provides productivity and profitability advantages. This study seeks to extend prior work by performing a longitudinal study of implementation of R&D activities in a specific industry.