R.A. Khileri, S.R. Lende, Vikas, S.A. Muley and G.P. Deshmukh
Abstract
The present investigation was conducted to find the effectiveness of Veraval dry fish market as a marketing system in importing and exporting fish from different coastal areas of Saurashtra (Gujarat) to different parts of India, especially North East India. The market survay was conducted from May 2013 to April 2014. The area of present investigation was purposively selected for analysis of trading system. The market operates actively during fishing season. The collection of data was done by preparing data collection sheet. Several species of coastal and marine dried fish like bangara, baga, mendali, khoti-kati, dhoma, bumla, lal Machala etc. were commonly available in the market. The market channel contents involvements of different peoples like fish processor, beparis, aratdars, wholesaler and retailers etc. The present investigation through survey revealed that the trading system till now is seasonal and the activity remains maximum during the summer season. The price of marine fish varies with the size, availability, quality of the fish species. While the prices of dry fish is maximum in May to August. Transport, labour also play significant role in selling price determination. The marketing system is associated with a good employment generation involve men and women. The main barrier of the sustainable development of the market is lack of infrastructure facility and poor market conditions.