Dwiarko Nugrohoseno, Erina Rahmadyanti, Wiwin Yulianingsih and Hasan Dani
Abstract
Pasuruan is one of the coastal areas in East Java Province, where having the biggest problem in mangrove habitat damages. The damages are mostly caused by land clearing for settlements, industrial locations, fish-farming, and others which indirectly impact on the decrease of fishery sectors products. This study aims to model the business diversification of coastal communities in Pasuruan from fisheries, animal husbandry, to coastal environment exploitation to create competitiveness and integration from local to regional, national, and global economic systems. The population was 75 fishermen from the area of Kraton, Lekok, and Nguling Pasuruan. The sampling used cluster purposive sampling by employing primary data and secondary data. Model testing used Partial Least Square (PLS) 1.0. The results indicated that the level of community welfare and sustainability of coastal environment was largely determined by fishing, livestock, and environmental exploitation. In addition, the follow-up analysis indicated that only environment exploitation affected welfare, while coastal environmental sustainability was influenced by fishing, livestock business, environmental exploitation, and community welfare. In conclusion, coastal resources was not optimally utilized. Therefore, diversification model was possibly implemented as an alternative management of the coastal area of Pasuruan.