Ecology, Environment and Conservation Paper

INDIAN HIMALAYAN ECOLOGY FOR HUMAN WELLBEING: ANALYSIS OF TOURISTS’ DESTINATION IMAGE, SATISFACTIONS AND REVISIT INTENTIONS

Rajashree Sutar and Parvinder Kour

Abstract

Destination competition gets progressively more intense as the amount of health and wellness tourism rises. This study described wellness tourism in an untapped region, specifically the Indian Himalayan Region (IHR). This study investigates how tourists’ destination image affects their satisfaction and, ultimately, their behavior. To conduct this research data were collected from the top six wellness retreat centers situated in IHR. 354 total valid responses were collected for the main analysis. The findings of this study substantiated the hypothesis and revealed that tourists’ destination image plays a vital role in tourists’ satisfaction and satisfaction influences tourist revisit intention.